Research Articles Robust Business Models
Dynamic
Business Modeling ("DBM") describes the power to automate
business models within an open framework. The independent analyst firm Gartner has recently called Dynamic
Business Modeling "critical for BSS solutions to succeed". Dynamic
Business Modeling is predicated on principles wherein the
business logic of an application is managed independently from the appliance servers that automate the services and processes defined within the
business logic.
Business modeling and integration (which itself is defined as a part of the
business model) are defined during a
business logic layer, allowing underlying application servers to be
business logic agnostic and thus need no
business driven customization. DBM applied correctly should reduce both the value and risk within the initial implementation and its future
evolution of systems. Dynamic
Business Modeling is defined because the automation of Enterprise
Business Models supported the principle that the model's underlying
business processes and
business services got to be dynamically and openly definable and re-definable. Dynamic
Business Modeling is defined because the enabler of a strategic advantage achieved by focused differentiation in any aspect of
business (from
marketing to
finance to operations). This differentiation is achieved through how
business is conducted: openly and dynamically defining the
business model. Capital investment – human, physical and intellectual – must be aimed toward allowing the definition of the
business model to be dynamic.
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