Marketing is that the study and management of exchange relationships. Because marketing  is employed to draw in customers, it's one among the first components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or on to consumers (B2C marketing). Regardless of who is being marketed to, several factors, including the attitude the marketers will use. These market orientations determine how marketers will approach the design stage of selling. This leads into the marketing mix, which outlines the specifics of the merchandise and the way it'll be sold. This will successively be suffering from the environment surrounding the merchandise, the results of selling research and market research, and therefore the characteristics of the product's target market. This decision is predicated on the factors analyzed within the drawing board also as where the merchandise is within the product life cycle.  

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