Political Media Innovations

The authors has explored the research methods of the manifold studies on online political communication has been published in nine selected scientific journals over an 8-year period stretching from the start of 2009 to March 2017, and systematized the results into a comprehensive, methodological, “state-of-the-art” report. The main findings are that the most frequent method of researching online political communication is the quantitative or qualitative content analysis, but recurrent is the combination of methodological approaches, where the quantitative and qualitative techniques complement each other. Moreover, the research of political communication generally, but online especially, has become more an interdisciplinary field. Yet the gathering and analysis of knowledge from new media and social networks requires more and more advanced expert skills.   The political importance of PC interceded correspondence lies in its ability to challenge the current political order's imposing business model on ground-breaking interchanges media, and maybe along these lines rejuvenate resident based democracy."Scholar Derrick de Kerckhove depicted the new innovation in media: "In an arranged society, the genuine powershift is from the maker to the buyer, and there is a redistribution of controls and force. The job of web-based social networking in democratizing media support, which advocates messenger as introducing another time of participatory popular government, with all clients ready to contribute news and remarks, may miss the mark concerning the goals.

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