International-marketing-top-Journals
International
Marketing is that the study and management of exchange relationships. Because
marketing is employed to draw in customers, it's one among the first components of
business management and commerce. Marketers can direct product to other
businesses (B2B marketing) or on to consumers (B2C marketing). Regardless of who is being marketed to, several factors, including the attitude the marketers will use. These market orientations determine how marketers will approach the design stage of selling. This leads into the
marketing mix, which outlines the specifics of the merchandise and the way it'll be sold. This will successively be suffering from the
environment surrounding the merchandise, the results of selling research and market research, and therefore the characteristics of the product's target market. This decision is predicated on the factors analyzed within the drawing board also as where the merchandise is within the product life cycle.
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