JBR Journal of Interdisciplinary Medicine and Dental Sciences

Crisis Management Scholarly Journal

Crisis management is that the process by which a corporation deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and environmental disasters within the 1980s. It's considered to be the foremost important process publicly relations. Three elements are common to a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a brief decision time. Venette argues that "crisis may be a process of transformation where the old system can not be maintained". Therefore, the fourth defining quality is that the need for change. If change isn't needed, the event could more accurately be described as a failure or incident. In contrast to risk management, which involves assessing potential threats and finding the simplest ways to avoid those threats, crisis management involves handling threats before, during, and after they need occurred. it's a discipline within the broader context of management consisting of skills and techniques required to spot , assess, understand, and deal with a significant situation, especially from the instant it first occurs to the purpose that recovery procedures start. Crisis management may be a situation-based management system that has clear roles and responsibilities and process related organisational requirements company-wide. The response shall include action within the following areas: Crisis prevention, crisis assessment, crisis handling and crisis termination. The aim of crisis management is to be prepared for crisis, ensure a rapid and adequate response to the crisis, maintaining clear lines of reporting and communication within the event of crisis and agreeing rules for crisis termination.      

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