Online Advertising
The form of publicization and promotion which uses the Internet to delivers and advertises the
marketing messages to customers is knowns as online advertising. This is also known as Internet advertising, digital advertising, web
advertising and online marketing. Online
marketing also comprises
social media marketing, email marketing, search engine marketing, display
advertising and mobile advertising. Unlike other media, online
advertising recurrently includes a publisher, who assimilates advertisements and announcements into its online content and an advertiser, who offers the advertisements and announcements to be demonstrated on the publisher's content. In primary days of the Internet, online
advertising was strictly proscribed. Internet
advertising profits in the United States exceeded those of broadcast and cable televisions.
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