Information

 Mass communication is the action of imparting and exchanging information through mass media to broad segments of the population. It is usually understood for relating to different forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other forms of communication, such as interpersonal communication and organizational communication, because it target on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behaviour, the attitude, opinion, or emotion of the people receiving the information. These are the functions of mass communications are: surveillance, correlation, cultural transmission and entertainment.  There are four functions of mass communication are still relevant and transferable to contemporary media.