ISSN: 2041-6792

Clinical Investigation

Crisis-Management-open-access

 Crisis management is an integral component of effective reputation management. Protiviti’s Jim DeLoach discusses why it’s imperative to create a rapid-response crisis management capability for sudden and unexpected high-impact, high-velocity and high-persistence events. Years ago, I had a conversation with a high-profile board chair of a top U.S. university. He told me that he et al. in his profession (he was a lawyer) had concerns that organizations, both public and personal , appeared to “relearn” an equivalent lessons over and over with none marked improvement in their preparedness for the unexpected. We hit it off pretty much during this dialogue because this issue is one to which I even have given much thought over the years, particularly since the worldwide financial crisis. We agreed that the danger assessment process should inform the crisis management process. As no brand is resistant to a crisis, it’s evident today that crisis management is an integral component of effective reputation management. A rapid and effective response to a sudden and unexpected event can actually enhance reputation, as astute observers know that even the foremost respected organizations can and can be tested over time. Within the corporate world, however, the unprepared pay a high price.  

High Impact List of Articles

Relevant Topics in Clinical