Crisis-Management-impact-factor

Crisis management is that the process by which a corporation deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and environmental disasters within the 1980s. It is considered to be the foremost important process publicly relations. Three elements are common to a crisis: a threat to the organization, the element of surprise, and a brief decision time. The techniques of crisis management include variety of consequent steps from the understanding of the influence of the crisis on the corporation to preventing, alleviating, and overcoming the different types of crisis.

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