ISSN: 2041-6792

Clinical Investigation

Mass Media Peer-reviewed Journals

 Mass media are tools for the transfer of data , concepts, and concepts to both general and specific audiences.the use of mass media are often counterproductive if any of  the channels used aren't audience-appropriate, or if the message being delivered is  controversial. They are many  side effects usually are often avoided through proper formative research, knowledge of the audience, experience in linking many  media channels to audiences, and message testing. Mass media performs three key functions: educating, shaping PR , and advocating for a specific policy or point of view. As education tools, media not only impart knowledge, but are often a part of larger efforts (e.g., social marketing) to market actions having social utility.Using mass media are often counterproductive if the channels used aren't audience-appropriate, or if the message being delivered is just too emotional,if the channels used aren't audience-appropriate, or if the message being delivered is just too emotional, fear arousing, or controversial. Undesirable side effects usually are often avoided through proper formative research, knowledge Mass media performs three key functions: educating, shaping PR , and advocating for a specific policy or point of view. As education tools, media not only impart knowledge, but are often a part of larger efforts (e.g., social marketing) to market actions having social utility. As PR tools, media assist organizations in achieving credibility and respect among public health opinion leaders, stakeholders, and other gatekeepers.

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