ISSN: 2041-6792

Clinical Investigation

Advertising Open Access Journals

 There is always advertising, though people may not be aware of it. Advertising in today's world uses every possible media to get its message across. The advertising industry is made up of advertising companies, advertising agencies, media carrying the ads, and a host of people like copy editors, visualizers, brand managers , researchers, creative heads, and designers who take it to the customer or receiver at the last mile. TV commercials are short ads developed and paid for by companies and organizations seeking to capture the audience of a television show or network program. Radio advertising refers to spoken advertising spots between music and other programs which are aired on radio channels. This method dates back to 1920, when it first aired commercial radio. More than 4 billion people use the internet as of today. This number is 300 per cent higher than in 2005. Point being that internet use is skyrocketing and it doesn't stop.

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