ISSN: 2044-9038 (Print) 2044-9046 (Electronic)

Clinical Practice

Public Health Innovations

Public health enjoyed variety of successes over the 20th century. However, public health agencies have arguably been ill equipped to sustain these successes and address the complex threats we face today, including morbidity and mortality related to persistent chronic diseases and emerging infectious diseases, within the context of flat funding and new and changing health care legislation. Transformational leaders, who aren't scared of taking risks to develop innovative approaches to combat present-day threats, are needed within public health agencies. We propose the general public Health Innovation Model (PHIM) as a tool for public health leaders who wish to integrate innovation into public health practice. This model merges traditional public health program planning models with innovation principles adapted from the private sector, including design thinking, seeking funding from private sector entities, and more strongly emphasizing program outcomes. We also discuss principles that leaders should consider adopting when transitioning to the PHIM, including cross-collaboration, community buy-in, human-centered assessment, autonomy and creativity, rapid experimentation and k, and accountability to outcomes. Public health frameworks have neither changed in response to such threats nor adapted within the face of technological and cultural shifts. for instance , public health’s utilization of social media is inferior to fields like business and marketing; while health departments have attempted to include social media in practice, studies suggest that health professionals’ capacity for using these tools to interact populations is low (3–5). Indeed, it's been suggested that the present public health system has “neither the organization nor the motivation to comprehensively address population-centered, primary prevention health services that are evidence-based or linked to improved health outcomes.    

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