ISSN: 2041-6792

Clinical Investigation

Inbound-Tourism-Peer-review-Journals

 Sustained efforts have led to a jump of 25 places in World Economic. Infrastructure development for various thematic segments across the country has received a significant boost through the Swadesh Darshan and PRASHAD schemes. Further, initiatives such as 24x7 The Government has been actively engaging on the publicity & promotion front also and has launched the Incredible India 2.0 campaign with market specific content and advertising. Efforts of the Ministry of Tourism have been complemented by progressive initiatives by other ministries, such as UDAN scheme by the Ministry of Civil Aviation, tourist trains by the Ministry of Railways, Sagarmala project and development of lighthouses by the Ministry of Shipping, among others. Rich history & vibrant culture, deeply entrenched faith in religion and unparalleled diversity in natural resources present a definite advantage to India. The country is widely known for these unique offerings which also come at a competitive price. While these segments remain popular among domestic as well as foreign tourists, India is gradually also gaining popularity in some emerging segments of tourism. Availability of doctors offering specialty treatment, advanced equipment and low cost have positioned India as a preferred medical tourism destination in several international markets. Further, India is additionally home to ancient medical and wellness practices of AYUSH. Adventure tourism is another rapidly growing segment which features a tremendous potential supported the various natural landscape on offer in India.  India has been a late entrant within the MICE Tourism segment. However, the country is within the process of upgrading its MICE infrastructure. The sector is poised to profit from strong economic process and growing emergence of India on the worldwide & regional business map.    

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